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What to Do When Your Marketing Stops Working

October 25, 20232 min read

As a financial advisor, marketing is an essential part of your business. With so many moving parts it can be hard to know what to focus on. You need to consistently reach out to new clients and retain old ones, and effective marketing is the key to doing so. But what happens when your marketing strategy stops working? In this blog post, we’ll discuss some common reasons why marketing strategies may fail. We’ll also go over some steps that you can take to get your marketing back on track.

  1. Revisit your marketing goals and tactics.

Before making any changes, it’s critical to revisit your marketing goals and tactics. It's essential to analyze what worked and what didn't and determine what marketing tactics are more effective than others. Are you doing the same thing as this time last year? Is it doing better, worse, or the same? These are important questions to ask yourself.

When reviewing tactics, it's essential to understand the strengths and weaknesses of various approaches, including digital marketing, virtual sales, and call content in general. Once you've reviewed your tactics and goals, it's time to revise them if necessary. You may also want to explore new strategies to reach your audience in a creative way.

  1. Revamp your messaging.

If your marketing strategy isn't resonating with your target audience, it might be time to revamp your messaging. There are several things you can do to make your messaging more compelling and engaging:

  • use an attention-grabbing headline

  • focus on benefits rather than features

  • use storytelling techniques to make your message more relatable

  • test different messages to see what resonates best with your ideal clients

  1. Stay relevant.

It's essential to keep up with current trends and stay abreast of industry changes. This will help you ensure your messaging, tactics, and strategy stay up-to-date and relevant to your target audience.

Marketing is dynamic, and clients' expectations are continually evolving. You must understand your clients, what they value, and what resonates with them to tailor your strategy and messaging to their needs. If your clients keep asking about something happening in the market, consider changing your marketing to address that instead of what you’re currently doing.

  1. Measure progress.

Marketing strategies don’t always give immediate results, but it's still crucial to have some way of measuring progress. It's important to use data and set quantitative metrics to measure whether your efforts are driving results.

Determine essential data points such as the number of leads generated, conversion rates, and website traffic. Then, track each metric regularly to monitor progress and adjust your strategy as needed.

Marketing is a critical aspect of your business as a financial advisor. While it can be frustrating when your marketing strategy is no longer working, it's essential to address the underlying issues and make the necessary adjustments. If you have any questions or want to learn more about our marketing program, go here!

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